Jovel is a Vietnam-based food writer, consultant, and industry food guide (she's hosted industry tours for Waitrose and Sainsbury's UK in Vietnam) exploring the latest trends, insights, tastemakers and of course, the coolest food and drink spots in Vietnam. Her work has been featured in The Straits Times and Travel + Leisure SEA, and when she's not writing or hosting industry friends, she's judging big industry events (think Campari Red Hands Asia and Diageo World Class Vietnam) or consulting for major brands in Vietnam like Pizza Hut and Suntory PepsiCo.
In her downtime, Jovel runs Saigon Supperclub, a foodie community that connects people with up-and-coming tastemakers, local artisans, and hidden speakeasies. The club’s got nearly 400 members and counting!
Speaking at
Tours
Sold Out
Tue 19 Nov
5:15 PM — 7:30 PM (GMT+07:00) Bangkok, Hanoi, Jakarta
Hilton Saigon, Saigon Ballroom, Level 5
Study Tour: Urban F&B Alleys
Type
Tours
Understand Vietnam's F&B scene and the country’s romanticism with cocktail bars, cafes and ‘cosy spaces’ through an exploration of District 1's F&B alleys. This tour experience will allow you to:
- Learn the history of the cafe apartment, a multi-storey building now home to cocktail bars, cafes and even restaurants housed inside apartments as ‘home businesses’.
- Stop by cocktail apartments and F&B businesses built on the 2nd and 3rd floor of street front buildings.
- Touch on how modern Vietnamese cuisine, international accolades like the MICHELIN Guide are influencing Vietnam's F&B industry as we cross the famous Banh Mi Nhu Lan.
- Find out how modern F&B concepts balance cultural preservation with contemporary preferences and affect trends in architectural preservation and adaptive reuse in Saigon.
- Learn how evolving regulations impact property usage and development.
- View how F&B venues anchor commercial districts by creating social hubs and contributing to neighbourhood vitality and economic growth.
- Share insights on how trends like eco-conscious practices, social responsibility and fire safety regulations are shaping business models and in turn, the layout and functionality of these spaces.
Along the way share insights from local industry speakers, and then conclude with drinks and casual dining at Dot Drinkery & Kitchen, together with other REImagine attendees.
This is an all-weather walking tour. Please dress appropriately for the weather and wear comfortable walking shoes. Group will meet outside the conference room at 5.15pm and depart at 5.30pm sharp.
Register here to sign up for REImagine and select this study tour.
Already registered? Manage your REImagine registration here to select this study tour or email Customer Service for assistance.